Brand guidelines

How Edgaze looks, reads, and shows up.

Marks, color, type, and voice for press, partners, and anyone shipping Edgaze in the wild. The distribution layer for AI workflows.

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Assets

Hover a tile for PNG. The zip has every size, both surfaces, and the color tokens.

The name

Edgaze is Edge plus gaze. The company is Edge Platforms.

NameEdgaze

LegalEdge Platforms, Inc.

Edgaze started2025

IncorporatedFebruary 2026

Siteedgaze.ai

Presspress@edgaze.ai

The cube is the unit of work. The eye is the gaze: a workflow you can see, open, and run.

Color

Cyan and magenta are the accent. Ink is the surface. Use the gradient once, and quietly.

Cyan#22D3EEPrimary accent. Rules, focus, and the cool side of the mark.

Magenta#EC4899Secondary accent. Used with cyan in the mark and the gradient.

Ink#07080BDefault canvas. Product, marketing, and this page all sit on ink.

White#FFFFFFPrimary type on ink. Inverse surfaces and the download kit button.

Slate#94A3B8Secondary type. Supporting copy only. Never the only contrast on ink.

Use once, and quietly. Headings, a single rule, or a focus glow. Never a fill behind a block of type.

linear-gradient(90deg, #22D3EE 0%, #EC4899 100%)

Type

Inter carries the product and this site. The wordmark is the same family, lowercase, weight 600.

Edgaze

The distribution layer for AI workflows. One link. One page. One click to run.

400Body, captions, and long-form.

600Headings, the wordmark, and primary actions.

TrackingTighten display type by about −0.02em. Leave body at default.

CasingSentence case in product and marketing. The wordmark is lowercase edgaze. In prose the name is Edgaze.

Voice

Edgaze writes the way the product works: one clear price, one clear action, no theatre.

Operational

Say what happens and what it costs. Prefer verbs over adjectives. If a sentence does not help someone run, publish, or get paid, cut it.

Specific

Name the object. Workflow, run, wallet, bundle, margin. Do not hide those behind “AI magic” or “the future of work.”

Quiet

No exclamation marks in product UI. No growth-hacker urgency. Confidence is a short sentence that is true.

Say

Edgaze
workflow
run
marketplace
creator
fixed price before every run

Avoid

EdGaze / edGaze / EDGAZE in prose
AI agent marketplace (we sell workflows)
token metering, surprise bills, “just prompt it”
hype, emojis in official copy, exclamation marks

Usage

Keep clear space around the mark at least as tall as the eye. Do not crowd it with type or other logos. 24px digital for the mark. 8mm in print. Below that, use the wordmark or write Edgaze.

Use the official files from this page. Do not redraw the cube.
Keep the cube gradient intact: cyan on the top and left, magenta on the right.
Place the mark on ink, white, or a quiet gray.

Don't

Do not recolor, outline, or drop-shadow the mark.
Do not rotate, squash, or add a container around the cube.
Do not place the mark on busy photography without a dark scrim.
Do not invent a mascot, a second mark, or a competing slogan.

Company links

Docs, writing, and company pages.

DocumentationGuides, billing, API, and the changelog as the product ships.BlogProduct notes, tutorials, and founder writing.AboutWhat Edgaze is building and why workflows, not prompts.ContactSupport, creators, partnerships, and press.

Founder

PNG

Arjun Kuttikkat

Founder, Edgaze

LinkedIn X Email

Arjun Kuttikkat is the founder of Edgaze and a Robotics and AI student at the University of Birmingham Dubai.

Media and partnerships

Contact press@edgaze.ai.