The Day I Realized AI Prompts Had No Distribution
AI workflows are becoming a new kind of digital product. But until now, there has been no place to publish them.
_By Arjun Kuttikkat, Founder of Edgaze_
I used to watch creators on Instagram and TikTok showing off AI prompts. You know the format. Someone posts a reel, drops a prompt on screen for three seconds, says "use this and generate an image" or "copy this to get the perfect result," and the comments are full of people asking them to pin it or share it. The prompt disappears. The reel loops. You either screenshot it fast or you miss it.
I started keeping my phone next to my laptop just to deal with this. I would play the video on my phone, pause it on the prompt, and type it out manually on my laptop word by word. That was the workflow. That was the solution that existed. A seventeen year old in 2025, manually transcribing text between two screens like it was 1995.
It was absurd. And I kept doing it because the prompts were actually good and I wanted to use them.
At some point I stopped and thought about what was actually happening here. Creators were building genuinely useful things. People wanted them badly enough to go through real friction to get them. And the entire system for transferring that value from creator to user was a three second clip and a screenshot.
That is not distribution. That is improvisation.
The gap nobody had closed
Every other creative medium has infrastructure. Video has YouTube. Writing has Substack. Code has GitHub. These platforms exist to close the gap between someone who makes something and everyone else who wants to use it. Upload once, share a link, the platform handles everything else.
AI workflows had nothing equivalent. The best prompts in the world were living inside reels, Notion pages, private documents, and screenshot folders. People were sharing them manually, one copy-paste at a time, with no way to run them properly, no way to discover them reliably, and no way to earn from them at all.
AI workflows are becoming a new kind of digital product. But until now, there has been no place to publish them.
What Edgaze is
Edgaze is the platform that closes that gap.
Creators build workflows using a visual editor, connecting inputs, prompts, tools, and logic into something reusable. They publish it once. It gets a permanent page and a single link. Users land on that page, enter their input, and run the workflow instantly. No setup, no copying, no two-device workarounds.
If the creator wants to charge for it, they turn monetization on. Edgaze handles payments through Stripe and earnings go directly to them.
Build it once, share one link, anyone can run it.
Why now
For years, AI meant typing a prompt into a box and hoping for the best. That era is ending. Prompts are turning into workflows. Single steps are becoming connected systems. The people building in this space are not writing one-line instructions anymore, they are designing multi-step processes that combine inputs, logic, and tools into something that reliably produces results.
The tools for building those workflows have arrived. The distribution layer never did. That is the gap Edgaze fills. AI workflows are becoming a new form of software and Edgaze is the platform where they are built, shared, and distributed.
Where we are
Edgaze is early and I will not pretend otherwise. The builder works, creators can publish today, and the marketplace is live. But this is the beginning, and everything built now becomes part of the foundation.
If you have been sitting on workflows that deserve a wider audience, this is where they belong. Publish one and see what happens when someone can actually run it without any friction.
If you are a user who wants access to powerful AI tools without needing to understand what is underneath them, the marketplace is where they live.
We built this for both of you.
_More soon._ Arjun